Jewish mad men : advertising and the design of the American Jewish experience
(Book)
Author
Published
New Brunswick, New Jersey : Rutgers University Press, [2015].
Status
Description
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Copies
Location | Call Number | Status |
---|---|---|
Main Library - Adult Non-Fiction | 659.1089 S8198j | On Shelf |
More Details
Published
New Brunswick, New Jersey : Rutgers University Press, [2015].
Format
Book
Physical Desc
xvi, 219 pages : illustrations (some color) ; 27 cm.
Language
English
Notes
Bibliography
Includes bibliographical references (pages 191-199) and index.
Description
"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns--from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")--Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising--like Albert Lasker and Bill Bernbach--and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Steinberg, K. P. (2015). Jewish mad men: advertising and the design of the American Jewish experience . Rutgers University Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Steinberg, Kerri P., 1959-. 2015. Jewish Mad Men: Advertising and the Design of the American Jewish Experience. Rutgers University Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Steinberg, Kerri P., 1959-. Jewish Mad Men: Advertising and the Design of the American Jewish Experience Rutgers University Press, 2015.
MLA Citation, 9th Edition (style guide)Steinberg, Kerri P. Jewish Mad Men: Advertising and the Design of the American Jewish Experience Rutgers University Press, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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