The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century
(Book)

Book Cover
Average Rating
Author
Cruikshank, Jeffrey L.
Contributors
Schultz, Arthur W.
Published
Boston, Mass. : Harvard Business Review Press, c2010.
Status
Available at another branch
Where is it?

Description

Loading Description...

Also in this Series

Checking series information...

Copies

LocationCall NumberStatus
Main Library - Adult BiographyB L3451cOn Shelf

More Like This

Loading more titles like this title...

Other Editions and Formats

Book
 Show Edition
Available at another branch
Where is it?
Place Hold
eAudiobook
 Show Edition
Available Online
Check Out Libby / OverdrivePreview Part 1Preview Part 1

Subjects

LC Subjects
Advertisers -- United States -- Biography.
Advertising -- United States -- History -- 20th century.
Lasker, Albert Davis, -- 1880-1952.

More Details

Published
Boston, Mass. : Harvard Business Review Press, c2010.
Format
Book
Physical Desc
viii, 435 pages : ill. (some col.) ; 24 cm.
Language
English

Notes

Bibliography
Includes bibliographical references.
Description
The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]
Description
The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.

Borrower Reviews

Published Reviews

Reviews from GoodReads

Loading GoodReads Reviews.

Citations

APA Citation, 7th Edition (style guide)

Cruikshank, J. L., & Schultz, A. W. (2010). The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century . Harvard Business Review Press.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Cruikshank, Jeffrey L and Arthur W. Schultz. 2010. The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century. Harvard Business Review Press.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Cruikshank, Jeffrey L and Arthur W. Schultz. The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century Harvard Business Review Press, 2010.

MLA Citation, 9th Edition (style guide)

Cruikshank, Jeffrey L., and Arthur W Schultz. The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century Harvard Business Review Press, 2010.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

Staff View

Loading Staff View.