Catalog Search Results
Author
Language
English
Formats
Description
The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]
The...
Similar Searches
These searches are similar to the search you tried. Would you like to try one of these instead?