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The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]
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"The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company's growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual...
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Program 1 of an anthology of films from American film archives. In addition to rare silent-era features, includes cartoons and animation, documentaries and newsreels, earliest American movies, pioneering sound and color experiments, serial episodes, trailers for lost films, advertisements, avant-garde shorts, ethnographic footage, films of ethnic communities, and other film types invented during the first four decades of the motion picture. 3 part...
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"The Famous Fultz Quads tells the heartbreaking story of America's first recorded African American quadruplets, their rise to fame and use as advertising symbols for baby formula companies, and the damage done both to their lives and the greater health and wellbeing of generations of African American families in the US. This book brings to light the true causes of the dramatic racial disparities in breastfeeding rates in America--revealing how aspects...
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"In Diner, dudes, and diets, Emily Contois examines contemporary food culture and a variety of its consumer products to reveal how the food, marketing, and media industries sought to create new markets by catering to men through the idea of 'the dude.' Contois identifies today's 'dude masculinity' as arising from a late twentieth-century crisis in traditional gender roles at a time of major social, cultural, and economic change. Though the term 'dude'...
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"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on...
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Scope and content: Three radio scripts about Andrew Jackson's life for the program, "Cavalcade of America," sponsored by the DuPont Manufacturing Company. The scripts also include ads for DuPont and its products.
"The Gorgeous Hussy," starring Paulette Goddard and based upon a book of the same name by Samuel Hopkins Adams, tells about the so-called "Eaton Affair" (or "Petticoat Affair"). When recently widowed Peggy Timberlake married Jackson's Secretary...